![]() ![]() Realizing that goal will also help make you a valuable contributor in the workforce. Our goal is to make your work indistinguishable from the work that appears in publications such as the New York Times and the Wall Street Journal. The principles of graphic design, ad design, and type design will be repeated throughout the text when designing the following deliverables:Įverything that you design in this course will have a professional feel to it. Unless you have been trained in graphic design, it would most likely be hard for you to vocalize what it is about a layout that appeals to you. Some have caught your eye and some have not. ![]() For years, you have looked at magazine layouts, ads, banners, flyers, etc. You will learn to see the world in a new way. Those principles are contrast, repetition, alignment, and proximity (C.R.A.P.). However, there are some survivor principles of graphic design laid out by Robin Williams. We don’t pretend that you will become a master of graphic design after just one chapter. Keep your eyes peeled when reading magazines, fliers and websites and look at how other designers use proximity and please feel free to share links to designs you like.How much graphic design do you need in business? Considering the heavy emphasis that is currently placed on “the look” of deliverables, the answer might be a lot. You should allow plenty of white space around text and other elements so that you can really see the effect of grouping items together. To sum up, the main purpose of proximity is to organize information. It’s easy to find the information and it’s certainly a little more appealing to the eye. This flier won’t set the design world alight, but it is an improvement on the original using proximity, alignment and contrast. The dark blue in “Swan Lake” and the ticket information was sampled from the ballerina’s dress. There is a strong margin on each side of the flier. No one design principle works alone and here I’ve applied the alignment principle so all the text runs the same width from left to right as the ballerina’s outstretched legs. Then I searched for an appropriate eye catching image to add to the design. To improve this design I first of all separated out the information into logical groups. It’s hard to see at a glance information such as where it’s on, what it’s about and the small images are distractions rather than useful design elements. There is a lot of text on the page, there is some terrible clipart which really doesn’t help and there are bits of text floating diagonally at the top of the bottom desperate trying to catch an eye. We’ve all seen fliers that look a little bit like this one. To give you another example of how your design can be improved, let’s take a look at a home-made flier for the Bolshoi Ballet. The white space in between the sections is part of the design and organization too. Even from that simple example you can see that proximity makes a page become more organized. I’ve applied another design principle, contrast, in order to make the headings stand out and attract the eye. Even if you knew absolutely nothing about the contents of this list, you can see that some items are in close proximity to each other, implying that they are related somehow. You can now easily see that within each section of the list there are sub-sections. We can take our list further with the law of proximity and create more logical groupings and put space between the items that shouldn’t be grouped together. On the left, it’s difficult to wade through all the items as they are equally close together, while on the right you see instantly that certain items fit together logically. The image below shows two lists of the same items. Blog sidebars generally consist of lists such as categories, links, and recent posts. Let’s look at a few examples.Ī practical example is a list, for example a sidebar in a blog. Using the principle of proximity, you’ll find as you group those items that have something in common, and separate those items that don’t, a clear visual hierarchy stands out on the page. However, it makes information difficult to digest and really doesn’t look good. Often when people are getting started with design, there is a temptation to throw everything on the page and fill up every square centimeter of space with type and images. ![]() On your web page or your business card, related information is placed closely together and it forms a visual unit. It really is that simple and it’s something you see every day. Proximity in design simply means that objects near each other are seen as a unit. ![]()
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